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Technology
The correct blend of technology and resources, combined with unrivaled web site partnerships, provide you with the eMarketing Advantage you need.

Cutting Edge Office Suite

Coldwell Banker Residential Brokerage gives you access to office-shared work stations that include: state-of-the-art computers, printers and copiers; high-speed Internet access; e-mail; and a suite of software tools created to support your business. We also offer access to valuable in-house training designed to enhance your technology skills.

Powerful Intranet Connection

MyREcafe.com

Drawing on its leadership in real estate technology, Coldwell Banker Residential Brokerage gives you instant access to critical information and tools you need to sharpen your competitive advantage through our company Intranet site, myREcafe.com.

This state-of-the-art platform combines everything you love about real estate technology in one powerful solution that is both user-friendly and easy to learn. A Web-based application, myREcafe.com allows you to manage all of your critical business functions in one convenient location, saving you time and money and helping you to grow and enhance your business. You’ll begin to wonder how you ever lived without it.

Would you like a demo of our myREcafe system? We’d be happy to give you a live demo in one of our local offices or simply contact us and we will be happy to send you an online demo that you may watch from the convenience of your own home or office.

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The key benefits:

  • Web based platform which means you can access from your home office, the local coffee shop or anywhere in the world
  • Stay logged on all day; the system won’t time you out
  • A fully integrated system which works like an intricate spider web; simply enter the data of one client and the system automatically populates all areas of the site so you can create a CMA, track your leads, develop e-flyers and more
  • Full MLS search capabilities with data updated every 15 minutes
  • Branded CMA Report Builder; simply drag and drop the pages of the CMA you want included in your listing presentation and print
  • Plan your day from your desktop; the home page gives you a high-level view of the most important tasks of your day including upcoming appointments, outstanding tasks, new e-mail, your sales pipeline and more
  • Acting as a customer relationship management tool, myREcafe.com gives you the ability to effectively communicate with and manage your clients by using the Contacts, Calendar and E-mail functions
  • A host of professionally designed Agent and company branded marketing materials including e-flyers, listing presentation materials, prospecting ideas and more
  • Business tools including market share, WINforms and PRDS forms
  • Concierge section dedicated to answering your questions on everything Coldwell Banker Residential Brokerage
  • Access to your earnings and production information

A $695 Value…For Free!

MyREcafe.com

Don’t you think you deserve a special gift from your broker? We certainly do which is why being a Coldwell Banker Residential Brokerage Agent just got even better!

Our Agents now enjoy:

  • Free Personal Agent Websites
  • Free myREalert! (Client Listing Alert Tool)
  • Free Client Marketing plans
That’s a $695 value for FREE!

At Coldwell Banker Residential Brokerage, we are committed to giving our Agents the tools and resources they need to be successful. That’s why we chose to do something extraordinary to help our Agents build their business.

Don’t you owe it to yourself to align with a company that works as hard on your behalf as you do? Now you can!

Technology Advantage

CB iPhone App

More and more consumers are using their mobile phones for Internet browsing than ever before, and the iPhone is one of the more popular and easy to use phones for doing just that. Coldwell Banker is making an effort to make sure your listings are everywhere the consumer is and available to them at any time they want to browse them. Having a mobile version of coldwellbanker.com specifically tailored to the iPhone helps us accomplish just that, and Coldwell Banker is the first national real estate brand to offer an unique version of its website for the iPhone.

Consumers are able to do property searches and use our Home Value Estimator tool from their iPhone. They are also able to browse through photos of properties, see property detail information, and even contact a local Sales Associate all from their iPhone.

Online Rapid Response

This customer response device enables Sales Associates to receive instant e-mail and cell phone inquiries from a potential buyer of a client’s property online. Sales Associates are then able to respond within seconds to schedule a showing or provide additional information on the property.

Help Desk

Help Desk access for supported applications is open five days per week: Monday through Friday, 7 am to 6 pm.

Coldwell Banker employs seven professional Help Desk technicians to support your computer needs. Your call is answered in 30 seconds or less by courteous, knowledgeable computer experts.

Corporate Network

The importance of high-speed technology is invaluable in today’s demanding, tech-oriented marketplace. Save an average of $39/month for DSL access.

Server Space to Back Up Your Files

Files and documents are secure should your hard drive crash, or if your computer is lost or stolen.

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High-speed IP access to MLS

You can save valuable time, especially when working with photos.

Outlook Installed on Your Office Computer

You keep in constant contact with clients and vendors, maintain leads and stay organized. You save a retail value of $80, plus you have access to our onsite support.

250MB Mailbox With Server Back-up
  • Allows you to receive larger files and those containing photos and other images
  • Permits storage and retention of more e-mail messages and files
  • E-mail your entire office about new listings with easy to use distribution lists
Anti-Virus Protection Software Provided

Anti-virus software and desktop support protects your files and hard drive from damage.

RealQuest Online for ALL Northern California Counties

You can access property data from assessor’s records for ALL of Northern California. RealQuest provides valuable information for property research, farming and preparation for listing presentations. Available on our Web-based Intranet site, RealQuest can be accessed anywhere in the world with Internet access.

Onsite Desktop Support by a System Administrator

Onsite desktop support by a System Administrator for any supported software issues and network connectivity problems not immediately resolved by the Help Desk. Save time and frustration, and an average of $85-125 per hour for outside support.

Free Technical Training Classes

You can learn how to use this technology to be more productive and increase your business.

Web Advantage

ColdwellBanker.com

This national, award-winning company website is one of the industry’s leading websites with an average of 2.2 million potential buyers among its visitors each month. The website is full of consumer information, provides direct links to CaliforniaMoves.com and is a great lead generation tool when you take advantage of the free personal profile feature.

CaliforniaMoves.com

Visit our award-winning California website designed with both you and the consumer in mind. There are numerous advantages for Sales Associates on the site, including a free personal URL, complete MLS listings, open home tours and much more.

Realtor.com

Our alliance with Realtor.com, the country’s most visited real estate website, ensures all of our homes are “showcase listings.” All Coldwell Banker listings on Realtor.com feature six photos as well as detailed property information to capture online home buyers’ attention and gain maximum exposure for a client’s home. Listings on Realtor.com are also seen on the real estate channels of major Web portals such as AOL, MSN, The Wall Street Journal Online, Netscape and many more.

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OpenHouse.com

Devoted solely to helping home buyers find open houses online, OpenHouse.com ensures that a client’s home gains maximum exposure. All Coldwell Banker open houses are advertised on OpenHouse.com, as well as CaliforniaMoves.com, ColdwellBanker.com and Realtor.com.

Google.com

Building upon our advertising relationship with search engine Google,™ we’re proud to be among the first national real estate providers to participate in Google Base™ – a service that enables any content provider to submit information that is searchable on Google, and improves the quality and breadth of real estate information online. Google leads the search engine industry with over 61 percent of searches performed worldwide – more than all other search engines combined. Our participation in this program lets us quickly deliver the most accurate and up-to-date listing information, giving you an appreciable online marketing advantage.

Trulia.com

We’re proud to be among the first national real estate companies to become a listings provider for Trulia.com - the 2006 winner of Business Week’s “Best of the Web, Real Estate” award. Trulia has more than 2 million visitors a month, and their audience has been growing by double digits month-over-month for the past year. The reason for Trulia’s popularity is its easy to use Web 2.0 mapbased search interface that provides high-level property information and links to property detail pages. As Trulia.com expands the available toolset for online home shoppers, our participation in this program helps showcase your client’s home for this important audience.

NYTimes.com

NYTimes.com delivers the audience needed to connect with qualified buyers. Through our exclusive partnership with NYTimes.com, we can position your clients’ properties on NYTimes.com’s Real Estate section, which accounts for more than 1.3 million unique visitors monthly.

Yahoo Real Estate

Yahoo! ranks as the world’s No.1 most visited Web portal and Yahoo! Real Estate is the second most highly trafficked real estate website. That means added exposure for your listing at one of the largest and fastest growing real estate sites in the industry.

Zillow.com

One of the most-visited real estate websites, Zillow.com was the only Internet company named by Advertising Age Magazine to its “Marketing 50” list of the most powerful consumer brands. Zillow.com’s online real estate community allows homeowners, buyers, sellers, and real estate Agents and professionals to find and share vital information about homes. By having your listings appear at Zillow.com, you’re reaching an important audience.

Homes.com

Homes.com is a national real estate destination that many prospective buyers use to search for listings. All of our listings are featured on Homes.com and include one property photo, a link back to the property detail page on CaliforniaMoves.com and the name and contact information of your Sales Associate along with a link back to either your Sales Associate’s office profile or website home page–all designed to provide quick, convenient access to additional information on your property.

HomeFinder.com

HomeFinder.com connects home buyers and sellers to the most trusted sources for local real estate—the real estate section of newspaper websites. HomeFinder.com offers a network of more than 140 online newspaper real estate sites and has more than 3 million property listings nationwide. By reaching the online readers of newspapers such as the Los Angeles Times, the Washington Post and the Chicago Tribune, your home’s presence is greatly expanded.

FrontDoor.com

Your listing will be advertised on the new HGTV site, FrontDoor.com.

For years, shows like Designed to Sell and House Hunters have inspired millions of home buyers and sellers. HGTV has always been there with helpful advice for turning a “house” into a “home” and increasing its value. Now, FrontDoor.com helps buyers find a place they can truly call home.

With an abundance of listings (1.3 million and counting), all the facts and figures you could ever want, and a great suite of calculators and tools to help you crunch the numbers, FrontDoor.com brings the home finding process “full circle.”

WallStreetJournal.com

All properties over $500,000 will be distributed to WSJ.com, the leading provider of business and financial news and analysis on the Web, with over 17 million monthly unique visitors.

AOL.com

Thanks to our affiliation with AOL, Coldwell Banker listings now appear on AOL in the Real Estate section. AOL Real Estate is one of the Top 10 most visited national real estate sites on the Internet. Coldwell Banker listings are displayed with one photo, property descriptions, contact forms, links to CaliforniaMoves.com

Join Our Team
We are currently looking for motivated individuals who have a desire to control their own career path and earning potential. We provide everything you need to begin a lucrative career, including:
  • Pre-licensing package
  • Training
  • One-on-One Coaching
  • Mentoring
  • Proven brand
  • Technology
Are you ready to learn more? Now you can.

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