Locally - 58 office locations and more than 3,300 Sales Associates throughout Northern California. Coldwell Banker Residential Brokerage is supported by a dynamic marketing team. This group equips Coldwell Banker Residential Brokerage professionals with the marketing tools to gain a competitive edge in today’s real estate market.

Nationally - Part of the NRT family of companies. NRT LLC, a subsidiary of Realogy Corporation, is the nation’s largest residential real estate brokerage company.

Internationally - Coldwell Banker, an internationally recognized brand, has more than 96,700 Sales Associates worldwide.

The Coldwell Banker Residential Brokerage Marketing System is an extraordinary approach to selling homes that puts all the advantages of Coldwell Banker in one powerful, easy-to-use package. It clearly shows prospective clients how much more they get when they choose you and the power of Coldwell Banker Residential Brokerage—and why it is worth every penny of the commission they pay you.

The key to the system is its consultative, interactive approach, one in which you focus on your clients’ needs and concerns instead of giving them a self-promotional sales pitch. This method of communication lets sellers know their home and their issues are most important to you.

Widely considered to be among the most sophisticated and powerful estates marketing programs in the world, Previews International is a leader in multimillion-dollar home sales, handling $85.5 million in luxury home sales each day.

The Coldwell Banker Previews International marketing program allows you to showcase your exceptional properties through several high-end publications, brochures, the Internet and direct mail by filling out just one simple form. Two of our exclusive publications are the Northern California Previews Magazine, which is published five times per year and is mailed to more than 50,000 affluent Northern California households, and the Previews International Portfolio, which is published four times per year and is mailed to our Agents' impressive luxury clientele list. This one-of-a-kind program allows you to attract and maintain the most elite clientele.

We recognize that a diverse and succinct marketing strategy is an effective way to help our Agents stand apart which is why, drawing upon Coldwell Banker’s vast experience and resources, we have created a winning marketing strategy for our Agents. Our proven plan includes:

• Web marketing of our Agents and their listings on more than 300 of the most widely visited real estate and consumer websites around the world
• Print advertising
• eMarketing
• Social media
• Direct mail
• Blogging
• And more

It’s a winning combination that works.