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Success is all about the company you keep, which is why you should be working with the best.

As the #1 real estate brokerage in Northern California, the Bay Area and nearly every local county, city and neighborhood in between, Coldwell Banker enjoys market dominance like no other. 

*Based on closed volume information from Bay Area Real Estate Information Services, Inc., Bay East Association of REALTORS®, Contra Costa Association of REALTORS, MLSListings Inc., San Francisco Association of REALTORS® and Tahoe Sierra Board of REALTORS® in all price ranges for Alameda, Contra Costa, Lake, Marin, Mendocino, Monterey, Napa, San Francisco, San Mateo, Santa Cruz, Santa Clara and Sonoma counties as reported on April 11, 2018 fort he period of Jan. 1-Dec 31, 2017, calculated by multiplying the number of buyer and/or seller sides by sales price. Source data is deemed reliable but not guaranteed.

What’s in a name? Coldwell Banker Independent Sales Associates often increase their business substantially just by increasing their access to clients.

When you choose Coldwell Banker, you may enjoy:

  • Access to a network of 92,000+ Independent Sales Associates and 3,000 offices in 47 countries around the globe  
  • Confidence knowing you are affiliated with the #1 real estate brokerage in California
  • Dominant presence in Asia as the region’s fastest growing real estate brokerage  
  • Knowing you are part of Realogy (Coldwell Banker Residential Brokerage’s parent company), repeatedly honored among the World’s Most Ethical Companies 

As a Coldwell Banker Independent Sales Associate, you enjoy access to:

Professional, Non-Competing Managers | In-Office Administrative & Marketing Support | Legal Assistance Program focused on the prevention of claims and lawsuits | Support Center with both online and personal support | 24×7 Technology Help Desk

The more support you have access to, the more you are able to concentrate on your clients and growing your business.

As a Coldwell Banker Independent Sales Associate, you enjoy complimentary access to the Coldwell Banker Tools – are your powerhouse resources for reaching clients and making sales. Better yet, it’s all complimentary.

  • inTouch:
    Lead management system, listing alerts, personal website, drip marketing, robust marketing center
  • Moxi Present:
    Dynamic client marketing presentations with up-to-the minute MLS data, interactive graphs and charts, video embedding and other rich media tools
  • CB|ONE:
    Intranet, marketing resources, company information, integrated listing marketing system, marketing platform to create property flyers, postcards, single property websites, video slideshows and more
  • Market/Area/Quarterly Reports:
    Coldwell Banker’s proprietary industry market reports, featuring the latest home trends and market conditions

Beyond the Coldwell Banker Tools, the complimentary marketing programs and resources give Sales Associates a distinct advantage, with access to:

  • Contact Management System
  • Personal Website
  • Automated Drip Prospecting System
  • Listing Alerts
  • Weekly “The Update” Promoting All New Office Listings and Open Houses
  • Automated Digital Statistical Newsletters
  • Detailed Market Statistics
  • Single Property Websites
  • Exclusive Coldwell Banker Quarterly Real Estate Reports
  • Just Listed/Just Sold Sphere Marketing
  • Professionally Printed Brochures & Postcards
  • “inSight” Online Listing Analytics Report
  • Digital Advertising
  • Video Marketing
  • Social Media Integration
  • Coldwell Banker Global Luxury℠ Marketing System
  • Exclusive Look

Being able to take advantage of these Coldwell Banker resources helps expand your reach to get properties sold.

  • Your Listings, Everywhere:
    Through web syndication, Coldwell Banker listings are featured on an unsurpassed 900+ websites around the world, including Coldwell Banker’s exclusive websites:


  • Rapid Lead Response System:
    Allows you to follow-up on potential leads in seconds
  • HomeBase:
    Online Transaction Platform

The more your listings are seen, the better chance of finding a buyer.

You know what they say about all work and no play.

From lavish award gifts to company recognition, philanthropy and celebratory events all year long, Coldwell Banker is committed to saluting success, recognizing achievement and providing ample opportunities for affiliated Sales Associates to give back to their local community, network and just simply, have fun. It’s a culture like no other.

Coldwell Banker is the most-visited real estate brand online and a prolific listing syndicator to all major real estate websites. The Coldwell Banker lead generation system generates digital leads to affiliated Sales Associates through:

As Many as 900 Websites | MAXimum | Digital Marketing Strategy | inTouch | Relocation Network | Coldwell Banker’s eTeam

Learn more

  • Coldwell Banker listing exposure on as many as 900 websites around the world, including all powered-by-Zillow sites and the ever-expanding ListHub and HomeFinder.com networks. On top of that, all luxury listings are distributed to 60+ additional sites targeting high-net-worth individuals.
  • MAXimum: A program for all Coldwell Banker NRT affiliated agents. It features the agent and their listings on four of the most-visited real estate websites: Zillow®, Trulia®, realtor.com® and Homes.com®
  • Digital marketing strategy: digital advertising, TV advertising, social media, video pre-roll
  • inTouch: Coldwell Banker’s integrated marketing platform


Coldwell Banker Residential Brokerage gives you more.

To learn more about the Coldwell Banker Core Four Values, contact a manager at your local office today.

*This representation based in whole or part on data according to REAL Trends Big Broker Report for 2016. Some offices acquired during analysis period.